Privacy policy | AB Express


Last update: 21/09/2023
This policy describes the way in which A.B. Warehouse Inc. ("we" or "us") collects, processes, uses and shares personal information and personal data about its customers and users of its website accessible at the domain names and (the "Website").
In this policy, the term “personal data” refers to information about an identifiable individual
The contact details of the person responsible for the processing of personal data under this policy are as follows:
Privacy Officer
A.B. Warehouse Inc.
61, Théodore-Viau street
Terrebonne (Québec) J6Y 0J8

Basis for personal data processing

In order to enable you to use the Website and the services offered through the Website, we need to collect and process personal data about you. The processing is mainly based on the following purposes:
  • We need to process certain personal data in order to be able to provide you with services, receive payments, ship your orders and fulfill our obligations to you.

  • We process personal data in order to improve the quality of the Website, to learn about our visitors' browsing habits and to organize (and allow our independent franchisees to organize) targeted advertising campaigns based on Website traffic.

Privacy and consent

We are committed to protecting the privacy of our users and we only collect and use personal information with their consent and to the extent permitted or required by law. 

By using our website located at,,, or by providing us with personal information, you accept the terms of our privacy policy and consent to the collection and use of your personal information in accordance with this policy. 

You may withdraw your consent at any time, except where restricted by law or applicable contracts. We will notify you of the consequences of such withdrawal, including the possibility that we may not be able to supply a product or process a request. Please note that your decision to withdraw your consent will be recorded. /div>

What personal data is collected ?

Information collected from you

We collect the information that you communicate to us (for example, by filling out a form) through the Website interface or otherwise. This information may include the data described below:
Data category Purpose of use
Your name and surname Communicating with you
Your email address Communicating with you about your orders
Communicating with you for promotional purposes (only as permitted by law)
Advertisement retargeting
Your postal address Shipment of your orders
Your favorite AB Express store Personnalisation du Site Web
Communication à notre réseau de franchisés
Website search and order history Facilitating your Website experience
Website customization
Advertisement retargeting
The content of the communications you send to us Responding to your requests

Information collected automatically

We use tracking technologies such as cookies, tags and scripts to improve and analyze our website. We use temporary and persistent cookies for a variety of reasons, including to provide services available on the website, to authenticate users, to personalize the user experience, and to track traffic and usage information. website.

The data collected therefore includes certain information specific to your device and data about your interaction with the Website, including the data described below:
Data category Purpose of use
The operating system of your device; Personalization of the Website;
The language settings of your device; Detection of abusive use or fraud;
The IP address from which your device accesses the Website; Advertisement retargeting;
The country, state, city and zip code where your device is located Partage avec certains fournisseurs de services sur une base anonyme
Navigation data, such as pages viewed, number of connections to the Website, duration of a session, date of connections to the Website, products viewed;
The page from which you accessed the Website.

Data from analysis tools

When you access the Website and that you accept all the privacy parameters, we collect certain data from analysis tools such as Google Analytics and Meta. This data may include, for example, gender, age and interests. This data is not associated with you personally and is transmitted to us in aggregate form.

Data from social networks

We collect information from social networking sites or applications (Facebook, LinkedIn, Twitter, YouTube, Google+, etc.) when you interact with profiles that we operate on these social networking sites or applications. These social networking sites or applications are governed by their own policies relating to your personal data, which may differ from ours and may be applicable.

If you wish to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link: Google Analytics opt-out browser add-on download page.

You can also read the Google Analytics privacy policy by clicking the following link: Privacy policy and terms of service – Google.

Browser Cookies

We use browser cookies to improve the performance of the Website, to personalize your experience on the Website and to deliver advertisements to targeted audiences. Cookies are small files that are stored on your hard drive by the server on which the Website is hosted or by third party servers that enable us to recognize your device when you visit the Website and to personalize its content. Some cookies are automatically deleted when you close your browser, while others are stored indefinitely. You can control the storage of browser cookies from your browser. Unless you have provided us with information about yourself from your mobile device or computer, cookies do not allow us to identify you. Some browser cookies come from our services providers, and they may be able to combine certain data collected with other data they have about you.

How is your data used?

We use the personal data that is collected through the Website for the purposes described below.

Communication with you

We use the personal data you have provided us with (e.g. your name and email address) to communicate with you about your use of the Website and your orders and to send you communications about our business, products and promotions, but only if you have provided us with such data and agree to receive communications from us. We comply with the applicable regulations regarding unsolicited electronic mail. If you no longer wish to receive electronic communications from us, you may notify us at any time by writing to us at

Personalization of our services and Website

We use the data collected during your connection to the Website to offer you content that corresponds to your situation or interests. For example, the home page of the Website may be displayed according to your language preferences and the products displayed may be different depending on your geographic location or your favorite store.

Management of your orders

We use your personal data to process your orders, process your payments and the shipment of your orders. If your order is placed with a franchised store, your personal data is transmitted to the business entity operating that store for the purpose of processing the order.

Website maintenance and security

We use data collected through the Website and data from analytics tools to monitor user use of the Website generally, to identify problems or bugs with the Website, and to determine what features need to be improved. We may use certain data collected automatically to ensure the security of the Website and our computer systems, for example to prevent misuse of the Website or to prevent or deter fraud.

Personalized marketing and retargeting

We use the data collected to customize our advertising campaigns based on certain data points, such as your subscription to our newsletter, your interest in our products and services, and navigational data, such as the pages you visited or the products you searched for or viewed on the Website.

This data allows us to target audiences with advertising services.

How is your data stored?

We retain the personal data collected until you request that we destroy it, or until our activities no longer require us to retain it. We do not, however, make a commitment to retain collected personal data for a specific period of time.

Collected personal data is stored electronically on our servers located in the province of Quebec, Canada. Personal data collected about individuals located outside of Canada is transferred to Canada.

How is your data protected?

Your personal data is hosted on our servers which are protected by security measures that conform to industry standards against unauthorized intrusion. Your financial data is subject to security measures that comply with the standards of payment card networks.

Our employees, suppliers and franchisees are informed of the confidential nature of the personal data that is collected through the Website and are made aware of the appropriate security measures to prevent unauthorized access to personal data.

How is your data disclosed ?

We only share your personal data in the manner described in this policy and when we have obtained your consent. Your personal data may be disclosed to the categories of persons described below for the purposes mentioned.


he personal data collected is accessible to our officers and employees who must have access to it to use the same in compliance with this policy.

Communication to the franchisee network

Your personal data is communicated to our partner stores, some of which are independent franchisees. We share your data with the business entity operating the AB Express store you have selected or the business entities that operate the store(s) closest to your physical address (if you have provided us with this information) or the location from which you access the Website (if this information is collected automatically).

Our franchisees agree to use your personal information in a manner consistent with this policy for their own business purposes.

Service Providers

We share certain personal information with service providers that allow us to provide our services more efficiently. These service providers agree in writing to maintain the confidentiality of the data and not to use it for any purpose other than to provide services to us or in accordance with their own privacy or data protection policies. Our service providers include the corporations described below:
Supplier Details Useful links
Google, LLC We use the services of Google Analytics on the Website; We use the services of Google in order to target our advertising campaigns
Google Analytics allows us to obtain information about the behavior of visitors to the Website, including through the use of "cookies" which allow Google to collect information about certain events on the Website such as the pages you visit, the length of a session or the products you view
The data transmitted to Google allows advertising campaigns on the Google advertising network to be customized based on these behaviors.
Google Privacy Policy:
Google's use of data from third-party sites:
Information on Google Analytics:
Pixel Meta We use Meta Business tools on the Website; We use Meta services based on event data to target advertising campaigns (including personalized website audiences);

Cookies are small pieces of code stored in Internet browsers that are often used to distinguish visitors to a website.

It is possible for you to view your advertising settings and update their preferences< /a> at all times.

Source: =1205376682832142
Meta Business Tools Terms of Use:

Information created when an individual interacts with our platform via Facebook Login, social plugins or otherwise is governed by the Terms of Service of the platform.

Legal obligations

We may also disclose collected personal data to third parties if expressly permitted or required to do so by law, or if we are ordered to do so by a competent authority. We may disclose personal data in connection with legal proceedings if necessary to protect our rights or those of our users.

Transfer of business

In the event that the sale or restructuring of all or part of our enterprise is contemplated, we may provide personal data to the persons or organizations involved before and after the transaction, whether or not the transaction takes place. In such a case, these persons or organizations will undertake to maintain the confidentiality of any disclosed personal data and to use the same exclusively for the purpose of evaluating the feasibility of the transaction and in accordance with this policy.

What are your rights regarding your personal data?

Access your data

You have the possibility to accept or refuse certain parameters related to respect for private life. You can modify certain personal data at any time via the "Manage cookies" button in the footer. To access the personal data we hold about you or to ask that your personal data be modified, you may send us a written request at

We will respond to your request promptly (within 30 days of receipt) by allowing you access to your personal data in our systems.

Withdrawal of Consent

Your browser allows you to withdraw your consent to certain processing of your personal data, namely by preventing the recording of browser cookies.

If you wish to withdraw your consent to the processing of your personal data beyond what is permitted by the Website or your browser, please notify us in writing at It is not possible to prevent all processing of your personal data and to continue using the Website. The only way to stop all processing of your personal data is to stop using the Website.


You may in certain circumstances request the deletion of the personal data we hold about you. To make such a request, please write to us at We will respond to your request as soon as possible (within 30 days of receipt).

If you continue to use the Website, we will again collect certain data about you.


Our business is governed by the laws and regulations applicable in Quebec and Canada and is subject to the jurisdiction of Quebec and Canadian privacy protection authorities. Any complaint or claim based on this policy or on our processing of your personal data should be addressed to the Quebec or Canadian authorities.

Identity Verification

We reserve the right to verify the identity of persons wishing to access their personal data. Any information collected to perform this verification will not be used for any other purpose.


We may amend this policy from time to time to reflect changes in our personal data management practices. In the event that a change is made, the new policy will be available through the Website and on our website at the following address:

If we have collected your contact information, we will notify you of any material changes to our privacy policy by email within a reasonable period of time after the new policy takes effect.

Additional Information

For any additional information concerning the processing of your personal data, you may contact us at the address indicated at the beginning of this policy.


Respect of your privacy
The respect of your privacy pairs well with your personalized experience

We are committed to offering you a quality personalized experience. We take the protection of your personal information seriously and are transparent about the use of your data. This is why we inform you that we use cookies and other technologies to ensure the proper functioning and security of our website. Other optional cookies and technologies help facilitate, improve and customize your online experience. You can manage your cookie and other technology preferences by clicking "Customize".